The design genius behind Apple's most popular products keeps a photo of a toy as his iPhone's lock screen background.

In a recent profile published in the New Yorker, Ive revealed that his design colleagues at Apple created a Playmobil figure of him which he recieved as a Christmas gift. 

Playmobil creates tiny customized figurines that look similar to Lego characters. 

There's no photo of the Playmobil figurine, but here's how it was described in Ian Parker's story:

He was maintaining a look captured in a Playmobil figure of him, which his design colleagues made as a Christmas present a few years ago. The seven-inch Ive had on sunglasses and carried an off-white Valextra briefcase. A photograph of the gift is the lock-screen image on Ive’s iPhone.

Read the full story at The New Yorker here >>

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