Arkansas came within 10 minutes of shaking up the Southeastern Conference last season before losing a fourth-quarter lead against top-ranked Florida.
Perhaps the Hogs were merely a year away.
"At the end of the game, we were in position to win against a top team," Arkansas tight end D.J. Williams said. "We see it as where we are as a team now — able to compete with everybody."
There will be no tempering of expectations at Arkansas now. The Razorbacks fully believe they can challenge for their first SEC title. Although they're still underdogs in a division that includes defending champion Alabama, the Hogs expect to field one of the nation's most dynamic offenses thanks to quarterback Ryan Mallett.
Mallett threw for 3,624 yards and 30 touchdowns a season ago, and from the moment he announced he was passing up the NFL draft to stay in school, the Razorbacks have been wondering if this might be their year.
"The expectations are something that I put right out in front of the team," coach Bobby Petrino said. "I told them that it was great to have the expectations, the excitement's good. It was a good motivating factor throughout the summer, but now what it's all about is work."
The 6-foot-6 Mallett will again be the center of attention, a role he's comfortable with. After sitting out a season following a transfer from Michigan, he took over as the starter in 2009 and led Arkansas to an SEC-best 36 points per game. The Razorbacks went 8-5 with close losses at Florida and LSU.
Not only is Mallett back, but all his top targets return as well. Williams has caught 98 passes in three seasons, and wide receivers Greg Childs, Joe Adams, Jarius Wright and Cobi Hamilton complement each other well.
The Razorbacks received a scare when Mallett broke his foot in February, but they said all along he'd be ready for fall practice, and sure enough, he's back on the field.
With Mallett apparently healthy, Arkansas' biggest remaining question mark is on the other side of the ball. The Razorbacks have been among the worst defensive teams in the SEC the last two seasons.
The Hogs had high expectations in 2009 too, but Georgia delivered a September reality check, coming to Fayetteville and emerging with a wild 52-41 victory.
The Razorbacks haven't held an opponent in single digits since October of 2007. The defense showed signs of improvement in that 23-20 loss to Florida last year, harassing Tim Tebow throughout in a gallant bid for an upset, but that game was a bit of an aberration.