Radio Station KJIW-FM collaborated with cancer support group, Delta Survivors Inc., to launch a month-long multimedia campaign "Victober," an initiative during October that honors victors of breast cancer and strives to combat fears that prevent women from getting mammograms.
“We don't just want to wear pink ribbons, we want to save a life,” said KJIW General Manager Belinda Mondy.

Radio Station KJIW-FM collaborated with cancer support group, Delta Survivors Inc., to launch a month-long multimedia campaign "Victober," an initiative during October that honors victors of breast cancer and strives to combat fears that prevent women from getting mammograms.

“We don’t just want to wear pink ribbons, we want to save a life,” said KJIW General Manager Belinda Mondy.

The American Cancer Society reports one out of eight women will get breast cancer within their lifetime, and approximately 2,470 men will get the disease each year.

The KJIW staff noticed the prominence of women’s fear after three meetings with different cancer survivors and community influencers. Attendees consistently shared about women who said they didn’t want to get checked because they were afraid to know. According to the American Journal of Surgery, fears of cost, pain, and bad news were the top barriers to underserved women getting mammograms.

“I think the best way to deal with fear is to face it head on,” said Nurse Practitioner Dr. Josephine Jackson, breast cancer survivor and president of Delta Survivors, Inc.

"Victober" aims to encourage cancer patients, debunk myths of breast cancer, overcome fears, educate the public, and empower the local support group to serve cancer patients.

The campaign produced audio and video vignettes for radio and social media featuring real women sharing their inspiring stories, like Alana Pinchback who discovered she had cancer through her hyperactive puppy. She survived triple negative breast cancer which has a 2-year mortality rate.

Debbie Self was one who did not want to know, but is currently battling breast cancer and now advocating for women to overcome their fear and get checked.

Informational interviews were featured with some of the region's best oncologists along with special giveaways for survivors and women currently battling the disease.

Thirty Mid-South businesses jumped on board the campaign with recommendations, financial support, gifts for giveaways, and they took to the airwaves with messages stressing the importance of early detection and urging women to get mammograms and men to get physicals.

Radio Station KJIW provided coverage of most breast cancer events in the area including free mammogram screenings, 5K walks, awareness workshops and promoted resourceful organizations like The Witness Project.

The campaign climaxed with The Pink Pizza Party, a free community event that included food, the musical stylings of gospel artist John Howard , saxophonist Philip Stackhouse, singer Kara Rodgers and keynote speaker, Dr. Diane Wilder, oncologist at the Carti Cancer Center in Little Rock, AR.

There was a special donation presentation to the Delta Survivor cancer support group, and every survivor in attendance was individually honored.

Delta Survivors a