The University of Arkansas for Medical Sciences Cancer Control Department received funding from the Winthrop Rockefeller Cancer Institute Auxiliary and the Minority Initiative Sub-Recipient Grant Office at UAPB to provide tobacco prevention activities for the youth of Phillips County. Ollie White with UAMS East, formerly known as Delta AHEC, and Dale Gray with UAMS Cancer Control conducted a presentation on preventing tobacco use in any form among youth to the students at Marvell-Elaine High School and the fourth and fifth grade students at Marvell-Elaine Elementary School. Tobacco prevention materials, which included a Cost of Smoking Calculator and 50 Ways to Say NO to Smoking Bookmarker, were distributed to the students. The activities culminated with the students signing a pledge to refuse to use tobacco in any form and in return every student received a $10 Wal-Mart gift card. Approximately 200 students attended the presentations and signed a pledge. The goal of the grant was to address the devastating effects of tobacco consumption in our community by preventing the initiation of tobacco use among youth and promoting cessation among youths and adults.