Mark your calendar for Thursday, May 5. That’s when AT&T will unveil the latest cover of the Real Yellow Pages telephone directory featuring the King Biscuit Blues Festival. Yep, for the second consecutive year the KBBF will be the cover boy for the directory, which will serve Helena-West Helena and Phillips County.

 

Mark your calendar for Thursday, May 5. That’s when AT&T will unveil the latest cover of the Real Yellow Pages telephone directory featuring the King Biscuit Blues Festival. Yep, for the second consecutive year the KBBF will be the cover boy for the directory, which will serve Helena-West Helena and Phillips County.
The festivities will take place on the Delta Cultural Center Pavilion at 5 p.m. The announcement of the festival’s headline act and the rest of the lineup will be announced immediately follow the unveiling of an enlarged version of the directory cover.
Among the dignitaries expected to be on hand for the ceremony include State Senator Jack Crumbly, State Representative Clark Hall, Helena-West Helena Mayor Arnell Willis, AT&T Regional Director Rhonda Cline and AT&T Advertising Solutions Area Market Manager Carolyn Stadtmueller.
“This tremendous festival, which is such a historic tradition in Helena, is fun, entertaining, and does so much for the economic development and tourism in this part of the state,” stated Crumbly.
More than 10,000 copies of this edition of the Real Yellow Pages have been produced for distribution this year. Directory delivery has begun and will continue through May 6.
“We are proud to feature the King Biscuit Blues Festival on the cover of our AT&T Real Yellow Pages directory for Helena and West Helena,” commented Stadtmueller.
Hall commented that the festival is a tremendous asset to the entire Delta region.
“The King Biscuit Blues Festival really brings out the best Helena and this region have to offer,” said Hall. “The fact that it has been successful for 25 years speaks volumes about the people who organize the festival, all the businesses that support it and the work ethic and hospitality of those in the region.”
The KBBF is entering its 26th year. The first festival, back in 1986, was a one-day event that consisted of a gathering of local residents. A flatbed truck served as the stage.  The festival has grown to become one of the country’s foremost showcases of blues music. Attendance over the years has ballooned to tens of thousands of blues fanatics from across the U.S. and around the world.
“We are very excited to have the festival featured again on the new AT&T Real Yellow Pages directory cover,” said Munnie Jordan, festival executive director. “We have another great line up of musicians this year and another iconic blues musician headlining the festival.”
This year’s KBBF is scheduled for Oct. 6-8.