The City of Helena-West Helena is holding a public meeting on a new Helena Wayfinding and Gateway Signage Project at 5:30 p.m., Thursday, April 28 at Thrive Studios, located at 310 Cherry St.

 

The City of Helena-West Helena is holding a public meeting on a new Helena Wayfinding and Gateway Signage Project at 5:30 p.m., Thursday, April 28 at Thrive Studios, located at 310 Cherry St.
The meeting has a two-fold purpose – to describe what types of signs will be developed and to receive input regarding signage needs in Helena. A presentation will be given followed by a question and answer session.
The goal of the wayfinding effort is to make it easy for visitors to navigate around downtown Helena as well as highlighting its attractions and offerings in an appealing and informative manner.
“What we want to do is create a well-designed and consistent signage system with signs directing drivers to key destinations, gateway signs at the entrances to the city and pedestrian signs and maps for the downtown area.” said Paula Oliver, Main Street Helena director.
Delta Bridge Project staff will help manage the implementation of the planning and design process.
“Often the first interaction between a visitor and downtown is a sign,” said Tim Schuringa, senior community development officer. “A good signage program can play a major role in letting someone know that downtown is a vibrant, diverse, well-managed and easily navigated place.”
This project will build off the work already completed through the 2008 Downtown Master Plan as well as the recently completed 2010 Branding and Marketing Report. Earlier this month MERJE, a Philadelphia-based firm with extensive experience in wayfinding and branding work, was selected to lead the public process for input, create a design, establish sign locations and create a manual for maintenance of the signs and system. MERJE is currently working on a similar project in Bentonville.
“At its core this is a marketing project. It is about a visitors experience when they visit Helena. While signs may be a very visual part of the program it certainly is not the only aspect. Our goal is to help visitors understand the depth of destinations available and encouraging visitors to stay longer, return for future visits and tell their friends and family about their enjoyable stay in Helena,” says John Bosio, principal at MERJE.
The project area encompasses all of Helena and is anticipated to expand to include areas in the county. The city currently has some directional signage but much of it is inconsistent, inadequate or in poor repair.
“We believe this process will provide an exciting opportunity to help define and brand Helena for both visitors and residents, while offering clear, directional signs to key downtown locations,” Julia Nordsieck, community development officer said.
For further information, please contact Nordsieck at (870) 816-1121 or jnordsieck@banksouthern.org.